五一假期這些小城火了！高星酒店300元“真香”

受燃油價格上漲和部分國際航線不確定性的影響，今年五一國內(nèi)長線游增長超三成，多家平臺預測為“史上最火國內(nèi)游”。

Rising jet fuel costs and uncertainty over international air routes are driving a shift from outbound to domestic travel, with Chinese tourism platforms predicting that this year's Labor Day holiday is expected to see a surge in domestic tourism.

去哪兒旅行數(shù)據(jù)顯示，五一期間出行距離在800公里以上的長線游訂單增長超三成。熱門三線及以下城市酒店預訂量同比翻番。

途牛截至目前最新預訂數(shù)據(jù)顯示，五一團期境內(nèi)打包旅游產(chǎn)品預訂出游人次較去年同期增長10%，其中自駕游產(chǎn)品預訂出游人次同比增長超50%，自由行產(chǎn)品預訂出游人次同比增長近20%。

湖北嘉魚溫泉景區(qū) 圖源：視覺中國

這個五一宜“反向游”，人們涌進小城里的高星酒店。不用再去糾結(jié)到底哪天買票最便宜，武漢白領(lǐng)小琦把今年五一旅行的目的地定在了一小時車程內(nèi)的湖北小城嘉魚。“決定在‘家門口’玩后，好像整個人輕松了。主打一個輕松就近游，睡得好，吃得好，特色景區(qū)隨意逛逛。訂了當?shù)氐母咝蔷频辏瑑r格也只有一線城市的三分之一，直接省了1000塊。”

Among emerging trends is "lie-flat travel" — low-key, quality stays in smaller cities, often in star hotels that cost a fraction of those in first-tier cities.

For example, an office worker surnamed Qi from Wuhan, the capital of Hubei province, chose Jiayu, a small county in Hubei, about an hour's drive from her home. "Deciding to travel to my doorstep made me feel relaxed," she said. "I booked a very nice hotel for only a third of the price in a first-tier city, saving me 1,000 yuan ($146)."

四川瀘州合江龍卦山風景區(qū) 圖源：視覺中國

而以往幾乎每個假期都要帶娃出國玩的北京人呂青，今年五一選擇飛去大多數(shù)人都沒有聽說過的小機場——云龍機場。“想過去歐洲，無奈沒有中東中轉(zhuǎn)選項后，機票實在下不去手；也想過去東南亞，又怕航班被取消。最后干脆國內(nèi)小城游，人少、便宜，確定性又高。”這個五一，呂青的目的地，是四川小城瀘州。

Another traveler, Lyu Qing, a Beijing resident who used to take her child abroad every holiday, opted this time for Luzhou, a lesser-known city in Sichuan province.

"Flights to Europe are too expensive without stopovers in the Middle East, and routes to Southeast Asia are uncertain," she said. "So I chose a small domestic city — fewer crowds, cheaper and more reliable."

去哪兒旅行數(shù)據(jù)顯示，主打避世熱帶慢生活的海南定安，酒店預訂量同比猛增8.7倍；集古鎮(zhèn)美食和酒文化于一身的四川瀘州酒店預訂量增長了5.3倍；嶺南人文名城中山的酒店預訂量也增長了4.3倍。

五一期間，國內(nèi)熱門小城高星酒店均價，比北上廣深等一線城市便宜四成以上，不少小城300元就可以住高星酒店。

圖源：去哪兒旅行

浙江杭州、寧波、溫州、嘉興、湖州、衢州等地中小學春假與五一假期相連，顯著激發(fā)了當?shù)赜脩舻某鲇螣崆椤＝?0城首次在五一前后設(shè)立春假，“拼假”形成長達17天的出行高峰。去哪兒旅行數(shù)據(jù)顯示，春假及五一期間，形成了從4月24日持續(xù)至5月10日長達17天的相對出行高峰。

The introduction of a spring break from late April to early May in about 30 cities — including Hangzhou and Ningbo in Zhejiang province, Changsha in Hunan province and Shenyang in Liaoning province — has encouraged families to travel earlier, thereby easing congestion during the traditional peak period.

途牛表示，在春假的帶動下，浙江用戶出游熱潮預計將從4月28日搶先開啟。春假與五一假期相連，形成了“3+5”超長假期，帶動當?shù)仡A訂量同比增長135%。

去哪兒旅行數(shù)據(jù)顯示，五一前后的兩個周末，國內(nèi)酒店機票及景區(qū)綜合預訂熱度同比增長超兩成。五一前后的兩個周末出發(fā)及返程，機票平均支付價格較4月30日、5月5日往返便宜40%左右，相當于“打6折”。五一期間預訂2個及以上城市酒店的“多城串游”訂單量增長118%。

海南定安文筆峰玉蟾宮 圖源：視覺中國

北京第二外國語學院旅游科學學院院長呂寧認為，高端出境游需求轉(zhuǎn)向國內(nèi)長線市場，將加速國內(nèi)旅游產(chǎn)品創(chuàng)新。

Lyu Ning, dean of Beijing International Studies University's School of Tourism Sciences, said the shift in demand from high-end outbound travel toward domestic long-haul trips would accelerate innovation in domestic tourism products.

“傳統(tǒng)走馬觀花式的觀光游逐漸被深度體驗、小眾秘境、輕奢度假、環(huán)線自駕等高品質(zhì)產(chǎn)品替代，”呂寧說。“游客更加注重安全穩(wěn)定、體驗感強、性價比高的國內(nèi)游產(chǎn)品，青睞國內(nèi)優(yōu)質(zhì)自然與人文資源。”

"Traditional sightseeing is being replaced by immersive experiences, niche destinations, light luxury getaways and loop self-drive tours," said Lyu. "Tourists now prioritize safety, immersive experiences and value for money, and are developing a growing appreciation for China's natural and cultural assets."

呂寧還強調(diào)要加強智慧治理。依托大數(shù)據(jù)、智慧文旅數(shù)字平臺，搭建客流實時監(jiān)測、動態(tài)預警與智能疏導系統(tǒng)。嚴格劃定景區(qū)承載上限，通過線上預約、分時游覽、線路分流等方式均衡客流分布，防止過度擁擠，保障旅行品質(zhì)。

這個五一假期你打算去哪里玩兒？快來評論區(qū)曬曬你的出行計劃！

記者：鄒碩

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